RubyPlay Is Expanding Its Italian Presence via a Partnership Deal with Microgame

The innovative and well-known iGaming developer RubyPlay is further expanding its market share in the Italian market. This time it does that with a brand new collaboration with Microgame, a notable iGaming company.

The Collaboration Deal Between RubyPlay and Microgame

According to this agreement, Microgame will be able to offer the provider’s top titles to its customers. The list includes player-favourite games including the much-admired online slot Immortal Ways Buffalo. This title was very successful thanks to its dynamic gameplay, cutting-edge graphics, and various playing options.

Microgame is a leading company in the Italian iGaming market, as it features over 50 licensed operators under its control. Now, RubyPlay’s games are set to enrich and expand the company’s product offerings.

The partnership highlights the software provider’s continued commitment to expanding within newer regulated markets around the world. This deal indicates Italy as RubyPlay’s key market at the moment. With the help of Microgame, it managed to generate incredible results in regard to player engagement.

Dr Eyal Loz, the Chief Product Officer at RubyPlay, stated that they recently saw an unprecedented performance in this country. He then said that Italy is one of their key markets for expansion, which makes them thrilled to partner up with Microgame.

Loz then noted that they are confident that this collaboration deal will be a successful one. This is due to the expansive customer base and wide-spanning reach of the operator.

The General Director at Microgame, Marco Benendo also commented on the new partnership deal with RubyPlay. He said that the company uphold a continual commitment to increasing its casino offer by acquiring fresh and trending products.

Benendo then noted that the integration of RubyPlay’s games into their portfolio will help them consolidate their top position in the market.