Kindred Group Partnership with Play’n GO Expands with the Launch of 32Red UK

Play’n GO, the premier provider of casino entertainment, has made its debut with the Kindred Group’s brand, 32Red, bringing its games to the operator’s players in the UK for the first time.

The UK represents a crucial market for Play’n GO, which operates in more than 25 regulated jurisdictions worldwide, and securing another top-tier operator marks a significant accomplishment for the company.

With this launch, players at 32Red in the UK will now have access to a diverse range of Play’n GO games, including popular titles like Book of Dead and UK-centric games like MegaDon, Boat Bonanza, and Shamrock Miner.

The launch of 32Red solidifies the long-standing and successful partnership between Kindred Group and Play’n GO, who have collaborated across multiple regulated markets for many years.

According to Anna Mackney, the Regional Director for the UK at Play’n GO, partnering with 32Red represents another major accomplishment for the company as they collaborate with a prominent gaming brand in the UK. This partnership, she said, is a strategic alignment between two companies that prioritize their customers and are committed to working together to provide an exceptional gaming experience for players.

Adam Newnham, the Commercial Operations Manager at 32Red, added that observing the success other brands within the Kindred Group have had with Play’n GO over the years prompted them to bring these classic titles to their players in the UK. With an exciting slate of content in the pipeline for the coming months, Newnham expressed excitement at the prospect of offering more of Play’n GO’s content to 32Red’s customers.