New specialised room for operators and suppliers announced by Clarion Gaming

It’s crucial for industry executives to keep up with changes in technology and laws as the gambling industry is continuously changing. The annual ICE London event’s organisers have announced the construction of a new specialised room for operators and suppliers within the street gaming sector in recognition of this.

The GBG High Street Hub, a floor zone that will house some of the greatest names in the street gaming sector, like Novomatic UK, Entain, Buzz Bingo, Merkur UK, and GameNation, is being built in association with the Gambling Business Group.

This brand-new floor zone is only one of many special areas developed by the ICE London organisers in conjunction with key figures in the gaming sector. The iGB Affiliate, ICE VOX, Pitch ICE, and many others are additional designated spaces. The GBG High Street Hub was created to give street gaming businesses a platform to display their goods and to promote insightful conversations about the sector, including the application of new technologies, licensing rules, and responsible gaming.

The Pillar Hall Casino, which houses a meeting room and bars for the brick-and-mortar gambling sector, will be immediately next to the new street gaming floor. Attendees will find it easy to learn about the most recent developments in the field of street gaming and to network with influential business people here. The new floor zone is planned to feature a variety of interactive displays and educational programs. It will be conveniently located for easy access by all participants.

The GBG High Street Hub’s designers, Clarion Gaming and Gambling Business Group, envision the new dedicated space as a method to showcase the significant credentials of the street gaming business and to inspire active, informed conversation about it. Many towns and cities rely heavily on street-based gambling entertainment, which makes a considerable contribution to the communities social and economic vibrancy. The GBG High Street Hub will aid visitors in better understanding both the present and future of entertainment-based gambling on the streets.

Ewa Bakun, director of industry for Clarion Gaming, also revealed that the largest Customer Protection Zone ever will be present at this year’s ICE London. This area, which has previously received recognition from the Global Regulatory Awards, will grow this year. There will be 20 booths in the zone, including those for the UK Gambling Commission and other organizations that promote safer and responsible gaming. This will represent a 50% increase over the number of stands in 2022, and the area will be 100% more than it was in the year of its debut, which was 2018.

The ICE London event’s newest dedicated street gaming zone looks to be an exciting addition and a great chance for participants to learn about the most recent developments and trends in the street gaming industry. A wide mix of people are anticipated to attend, including business leaders, gamers, and anybody else interested in learning more about the sector. The organizers of the GBG High Street Hub are looking forward to welcoming guests to the new floor zone and envision it becoming a must-visit location for anybody interested in the street gaming industry.

The largest ICE London event ever will take place this year, and a portion of the show floor will be devoted to the industry of street gaming. The event is scheduled to take place at the ExCeL London conference facility from February 7 to February 9 2023.

The ICE London event is poised to become a must-attend location for anybody in the business and for those who want to learn about the most recent trends, laws, and innovations in the street gaming sector thanks to the dedicated GBG High Street Hub.