Allwyn Signs a Partnership Deal with IWG and Purchases 70% of Its Business

Allwyn, a leading multinational lottery company from Switzerland, is thrilled to announce its latest partnership deal. This time, the brand in question is the reputable iGaming lottery supplier in the UK, Instant Win Gaming (IWG).

Key Takes From This Partnership Deal

The main aim of this collaboration is to leverage IWG’s massive experience as an online lottery supplier to enhance Allwyn’s game portfolio. It also includes working closely with the co-founders of IWG, Rhydian Fisher and Simon Bucknall.

That way they can drive innovation as well as explore and work on brand-new opportunities in the instant win gaming sector.

Moreover, Allwyn officially agreed to invest in IWG. The structure of the investment includes the company buying 70% of IWG’s business stakes. For this purchase, Allwyn will use its own pre-existing financial resources.

The formal conclusion of the featured investment is set to happen in the second half of 2024. Additionally, this investment deal won’t cause any drastic changes in the structure of IWG’s team. This means that co-founders will remain in their positions as CEO and COO.

Stepan Dlouhy, Chief Investment Officer at Allwyn, stated that the company’s agreement with IWG will allow them to develop and leverage high-quality content. This shows their ambition to provide the best user experience to customers from their international markets.

Rhydian Fisher, the CEO at IWG, also commented on the recent partnership with Allwyn. He said that they are thrilled to partner up with Allwyn as it will take the company’s success and proposition to a higher level.

Fisher pointed out their deep expertise and knowledge of the lottery consumer, which will assist them to deliver instant and significant value. The CEO finished by saying that this partnership will also create new opportunities for the amazing games their team creates.